Celik Group Air Conditioning

About CGAC

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CGAC is an Australian HVAC & smart home provider that prides themselves on achieving excellence in all of their heating and cooling. As a local HVAC provider, CGAC delivers a world-class licensed experience at a fraction of the cost for their customers.

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The Challenge

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Celik Group approached Lead Castle with the following three key challenges:

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• They had zero online marketing presence and were relying on word of mouth for scaling their business

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• The potential for paid media advertising was clear, however they were unsure how to get started

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• Re-marketing & lead nurturing were not able to be achieved without digital marketing initiatives in place

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The result of these challenges meant that CGAC felt they were stuck and not growing and the business  couldn't expand its team without more revenue coming in through leads.

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The Fix

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After an initial consultation and strategy call, Lead Castle decided that the following 3 step action plan would help CGAC reach their goals:

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• Develop paid media channels and ensure a great strategy is in place for lead growth + scale campaigns to ensure a reduced cost per lead.

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• Create a website as the core of all of CGAC's online marketing presence

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• Develop all marketing funnels to link marketing activity to the sales team to convert leads into revenue

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Through the above strategy, CGAC was able to take their lead count from 0 leads per month to over 20+ air conditioning & smart home leads per month.

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Biggest Takeaways

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There is a lot we can learn from CGAC, but 3 of the biggest takeaways we can take from working with them include:

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• Relying on word of mouth can only take your business so far. If your goal is exponential growth, digital marketing is a key channel for you.

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• Developing paid media channels in niche industries are extremely effective. Be open to investing in a smaller target market.

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• Make sure all of your marketing activity is linked to your sales pipeline and is measured. What gets measured gets managed.

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